NBA Launches I’m Why – New Chapter of This Is Why We Play Campaign

Today the NBA launches “I’m Why,” the next chapter of the global “This Is Why We Play” campaign. “I’m Why” showcases various elements of NBA basketball that make this game so special: players breaking records, mothers supporting their sons, a chance at an NBA Championship, fans cheering in the stands, employees working behind the scenes and more.

Tipping Off 2017” highlights the many reasons fans look forward to NBA Tip-Off, including cities coming together, record-breaking performances, crazy super-fans and memorable moments on and off the court.




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