NBA
NBA Drops East vs West All-Star Game Format
The National Basketball Association (NBA) and National Basketball Players Association (NBPA) announced a new All-Star Game format for NBA All-Star 2018 in Los Angeles. This will mark the NBA’s first All-Star Game without a matchup between the Eastern Conference and the Western Conference. Under the revamped format, two captains will draft the 2018 All-Star teams…
Nike and NBA Introduce New Statement Edition Uniform
Ushering in a radical evolution of the fan experience, NIKE, Inc. and the NBA unveiled three new innovations on Friday: the Nike NBA Connected Jersey, the first NBA jersey that gives the wearer an all-access pass into the world of their favorite team and players; Statement Edition uniforms; and the Nike Therma Flex Showtime Warm-up…
NBA Launches I’m Why – New Chapter of This Is Why We Play Campaign
https://www.youtube.com/watch?v=UcB1hzo8Xo8 Today the NBA launches “I’m Why,” the next chapter of the global “This Is Why We Play” campaign. “I’m Why” showcases various elements of NBA basketball that make this game so special: players breaking records, mothers supporting their sons, a chance at an NBA Championship, fans cheering in the stands, employees working behind the…
Art of the Game – Dew NBA 3X San Francisco
https://youtu.be/PlCuyoozPWE With Dew NBA 3X stopping in San Francisco in August, take a behind-the-scenes look at the City and the art of the game with artists Tim Han and Steve Hu.
Tracy McGrady’s Hall of Fame Enshrinement Speech
Check out Tracy McGrady’s full speech following his induction into the Naismith Memorial Basketball Hall of Fame.
NBA Fines Lakers for Violating Anti-Tampering Rule
The NBA announced today that it has fined the Los Angeles Lakers $500,000 for violating the league’s anti-tampering rule. This action followed an independent investigation by the law firm Wachtell, Lipton, Rosen & Katz. The conduct at issue involved communications by Lakers General Manager Rob Pelinka with the agent representing Paul George that constituted a…
NBA Champion Kevin Durant to Coach Top Prospects at NBA Academy India
The National Basketball Association (NBA) today announced that NBA Champion Kevin Durant of the Golden State Warriors will visit India to support the continued growth of basketball in the country and coach the country’s top prospects at The NBA Academy India. Durant, the 2017 Bill Russell NBA Finals Most Valuable Player, will travel to New…