Dating Sunday, the first Sunday of the year, is expected to drive a surge in online dating as people begin the year with clearer priorities. BLK, a dating app for Black singles, projects a 32% increase in matches and messages, driven by Black Gen Z users who report dating with more intention.
“Black Gen Z singles are redefining what ‘serious’ looks like in the most human way, with clear signals, shared values, and real accountability,” said Amber Cooper, head of brand at BLK. “Dating Sunday captures that energy perfectly. People aren’t just swiping for attention — they’re looking for consistency, alignment, and a real return on their emotional investment.”
The projection is based on BLK’s 2026 Dating Trends, drawn from a survey of more than 4,000 users. The data shows many daters are raising key topics earlier, including faith, politics, finances and family goals, to reduce uncertainty.
Meeting partners through shared spaces is also increasing. Forty percent of respondents said they meet dates through community settings such as churches, social groups and BLK-hosted events. More than half said active faith plays a role in choosing a partner.
The survey also highlights awareness of unhealthy dating behavior. Two-thirds of respondents said they have experienced “ghostlighting,” when someone disappears and later returns without explanation. Still, 71% said they would consider a second chance if there is clear evidence of change.
Overall, many daters said they now judge relationships by emotional return, focusing on communication, reliability, and support. More than 80% said they actively evaluate relationships this way.
BLK says Dating Sunday 2026 reflects a broader shift among Black singles toward clearer expectations, accountability and more intentional connections.
