As a publicist representing talent at the Essence Festival, my experience was far from that of the average attendee. While I cherish the Essence Festival for celebrating everything that makes the Black community vibrant and resilient, I also recognize that it isn’t perfect. The festival encompasses a wealth of culture, artistry, and conversation, but it is essential to approach our critiques with a spirit of constructive dialogue.
In my previous article, I aimed to provide an objective perspective, informed by conversations with attendees and observations of their complaints. While the festival brings together an overwhelming sense of pride and belonging, it also invites discussions on its complexities. Many of the criticisms I witnessed online, however, were neither constructive nor helpful; they felt divisive and irresponsible, particularly in these politically charged times.
Some detractors seem to be on the outside looking in, lamenting a supposed shift in Essence as a “diaspora celebration.” This idea rings hollow, especially when considering that the Afropunk activation was absent this year. Aside from the popular Jollof vs. Jambalaya game—established years ago at Xavier University—and a few vendors, I struggled to grasp the perceived presence of outside influences. Yes, Black American culture often endures disrespect and under-appreciation for its contributions, but we must recognize that this festival is not an attack on our identity.
It became evident to me that the experiences varied significantly depending on who was managing various areas of the festival. When Black women were in charge, the atmosphere thrived, encapsulating the essence of what the Essence Festival stands for. Essence magazine and its festival are built upon the contributions and voices of Black women—an invaluable cornerstone of our community.
Personally, I had a great time this year at the convention center, at GU’s Creator House, and at the dance parties at Club Quarantine. I often celebrate my birthday in New Orleans while working the festival as media and representing multiple clients. I find myself wondering whether I should continue covering the festival as media, knowing that I’ve fostered relationships with several people who are working tirelessly to create a memorable experience for everyone. As someone who also produces events, I carry a special level of grace for the organizers, understanding the unpredictable challenges that emerge behind the scenes.
The anger directed at corporate sponsorships struck me as misguided. Unless attendees are prepared to crowdfund the money needed to host an event of this scale, it is simply unrealistic to expect a large-scale festival to operate without some level of corporate backing. If the focus is solely on challenging that model, one might argue that the alternative is not to host large events at all. It’s a complex issue, especially given the current climate.
Regarding the conversation around certain sponsors, it should have been handled with more proactivity. By addressing potential concerns and openly discussing decisions made by the festival, the organizers could have fostered a more informed and engaged conversation among attendees.
In light of these reflections, while Essence Fest undoubtedly has room for improvement—like any event does—the method of articulating this need for change must be rooted in constructive criticism, not in divisive language or classist attitudes.
Starting “diaspora wars” or pointing fingers only detracts from the festival’s purpose. It’s important for us, as a community, to rally around this event that fosters unity, creativity, and open dialogue. We ought to strive for a balanced perspective. Just as we uplift and support one another, we must also recognize the hard work and dedication that goes into organizing an event of this magnitude.
Let’s celebrate the progress being made at the Essence Festival while acknowledging the areas that still require attention. Moving forward, our calls for improvement should be grounded in positivity and collaboration, fostering an atmosphere of growth and understanding rather than conflict. By championing the causes that truly matter, we can enrich the Essence Fest experience for all and ensure it remains a cherished cultural staple for generations to come.
Valese Jones
