The NBA launched its new Christmas Day brand campaign, “Jingle Hoops Regifted,” an animated update of the league’s popular 2013 Jingle Hoops commercial. The campaign is now streaming on the NBA’s social media platforms and app.
The animated spot begins with a nostalgic scene of five players shooting three-pointers in rhythm to the holiday classic “Jingle Bells.” The cast includes returning stars Stephen Curry, Kevin Durant, and LeBron James, alongside newcomers Luka Dončić and Jayson Tatum.
The game gets wild as Brunson, Edwards, Jokić, Maxey, and Wembanyama take over, each playing their part. Animated versions of ESPN’s Malika Andrews and NBA on ABC’s Mike Breen add commentary as toy-like figures, heightening the festive energy.
