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The National Basketball Association (NBA), National Basketball Players Association (NBPA) and 2K, a wholly-owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO) and publisher of the leading global basketball video game NBA 2K, announced a significant, multiyear global partnership extension. The agreement expands upon the success of NBA 2K, the top-rated and top-selling NBA video…
2K announced yesterday that NBA 2K will feature three-time NBA Champion, four-time NBA MVP and avid NBA 2K gamer LeBron James on the cover of the NBA 2K19 20th Anniversary Edition. The iconic cover features Akron’s favorite son alongside an artistic composition of words personally chosen by LeBron. Each phrase contains special meaning to James, including “Strive for Greatness,” “Driven,” and “Equality.” 2K today announced that NBA 2K will…
The 2K Sports has now partnered with one of music’s most creative minds with the latest release of it’s most successful entertainment property, NBA 2k145. Yesterday, the video game company announced a new collaboration with internationally-renowned artist and producer Pharrell Williams to curate the most extensive and unique soundtrack compilation in NBA 2K franchise history…