NBPA Launches PLYRS UNTD Brand, Debuts “Own the Game” Film at Cannes Lions
The National Basketball Players Association on Monday launched PLYRS UNTD, a new consumer-facing brand designed to turn the collective influence of NBA players into business opportunities, content, merchandise, licensing deals, and partnerships. The initiative replaces THINK450, the NBPA’s former business arm, and aims to help players build equity through a unified commercial platform. The launch…