Beats by Dr. Dre and NBA Announce Global Partnership

Beats by Dr. Dre (Beats), the leading global premium headphone brand co-founded by Dr. Dre and Jimmy Iovine, and the National Basketball Association (NBA) today announced a comprehensive marketing and merchandising partnership that will make the company the official headphone, wireless speaker and audio partner of the NBA, Women’s National Basketball Association (WNBA), NBA G…

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Steph Curry

Stephen Curry and Back-To-Back Champion Warriors Top NBA’s Most Popular Merchandise Lists

Stephen Curry and the 2018 NBA Champion Golden State Warriors secured the top spots on the NBA’s most popular jersey and team merchandise lists, respectively, based on overall sales on NBAStore.com from April through June. Rounding out the top five among most popular jerseys are the Cleveland Cavaliers’ LeBron James (No. 2), the Boston Celtics’…

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