Adventures in Adiland: Adidas x Yaito NYFW 2025
This past New York Fashion Week, Adidas and the designer collective, Yaito, threw the kind of party that proves fashion doesn’t have to stay on the runway. With the help of creative agency IMA Global, the waterfront in Red Hook, Brooklyn, was reimagined as Adiland — part carnival, part block party, and 100% culture. At…

