Editorial: Target’s “Not-So-Innocent” Mistake Comes With Costly Consequences
“Oops, I did it again,” says Target. Except this is not an ode to Britney Spears. This is another marketing tragedy from a brand that, less than two years after rolling back its support for Diversity, Equity and Inclusion (DEI), has once again found itself explaining to consumers why something offensive somehow made it all…