Teyana Taylor is entering a new phase of her career, and she is doing it on her own terms.
Following a recent Oscar nomination, Taylor is expanding her presence across fashion, film, and culture with the debut of an official look and Air Jordan 3s tied to her upcoming Jordan Brand collaboration, “Concrete Rose.” The release reflects where she is now, both personally and professionally, and how she arrived there.
The collection centers on growth and self-awareness. It explores how love, ambition, and identity change over time, shaped by work, endurance, and experience. Rather than chasing what is expected, the project focuses on claiming space and recognizing value that has already been earned.
Taylor has often been described as Harlem’s concrete rose. With this capsule, the story goes deeper. “Concrete Rose” points to the parts that protect the flower—the thorns, the edges, and the resolve that make survival and progress possible. The concept frames strength as something developed, not imposed.
Her history with Jordan Brand spans more than a decade. The relationship began 12 years ago, when Taylor met Michael Jordan for the first time after singing the national anthem at the Jordan Brand Classic. Since then, the partnership has grown alongside her career, reflecting mutual trust and shared vision.
The timing of the release aligns with a turning point for Taylor. Her recognition as an actress marks a shift from being known primarily as a multi-hyphenate creative to being acknowledged on Hollywood’s biggest stages. The collaboration also highlights Jordan Brand’s continued move beyond sports into cultural storytelling.
As fashion, sports, and entertainment continue to intersect, Taylor’s rise creates space for a deeper partnership with Jordan Brand. “Concrete Rose” positions that relationship as a long-term conversation about growth, ownership, and staying rooted while moving forward.
The upcoming Teyana Taylor x Air Jordan 3 “Concrete Rose” sneakers are expected to retail at about $280 when they release in Spring 2026 through Nike SNKRS and select Jordan Brand retailers.
