Steering against the grain is often greeted with endless struggle. For female Hip-Hop/R&B artist Essence, being the underdog motivates her to deliver music that she hopes will uplift the souls of others. The Hartford, Connecticut-reared Boricua, dedicates herself to the 24/7/365 grind, as she aims to dominate the music industry. Urban Magazine recently spoke with the “Unorthodox” artist to discuss her ambitions, remaining true to her image, and her decision to control her destiny through her company, De Essence Entertainment LLC.
What inspired you to pursue a career as a Hip-Hop/R&B artist?
First off, I have to give credit to my cousins for getting me into the music scene. Unfortunately, they weren’t able to fulfill their dreams. They taught me how to write my first line. As far as my influences… Eve, Lauryn Hill, Salt N’ Peppa, MC Lyte, the list goes on.
From watching your latest video “Unorthodox” (watch her new video, “Unorthodox “), would “smoothed out Hip-Hop” accurately describe all of your music or solely that song?
No – it’s just that particular song. The song is smooth, soulful, that R&B type of feel. My versatility is ridiculous. I have some up-tempo, Hip-Hop tracks where I’m going in lyrically. I also have the mellow sexy songs and straight Hip-Hop grimy songs. I can do it all.
With so many female rappers trying to enter the game, how do you differentiate yourself?
My whole approach is knocking on the doors and making people know who I am. I am just giving the fans music that I feel and what comes out of me naturally. I don’t try to be something I’m not. I’m just me. I think my music will speak for itself as far as the difference between me and other female emcees. I think that will make the difference when they hear the versatility with each song. I’m chasing more than just music. I’m getting into the other aspects of entertainment. I’m putting myself out there as much as possible and my work ethic is crazy.
So many female artists, Ciara, Keri Hilson, and Nicki Minaj (who has recently toned it down), place an emphasis on sexuality, do you feel pressure to follow suit?
I think everyone has their own way and you make it work the best way you can. I think being a woman, being comfortable in your own skin, and showing your femininity is cool. I’m going to show my sexy side, but I’m not going to allow that to represent me 100%. I think my talent speaks for itself.
You have financed and built your brand as a stand alone company. It is always easier for female artists to sign and fall under major brands. Why did you choose the independent route?I chose it because of my uniqueness… my originality. I am open to teaming up with larger brand, but I’m building my brand first and they’ll end up coming after me. I know what I’m capable of. I grind, put out mixtapes and I have people wanting to invest in me, all business. I do everything. I networked with my associates throughout the industry. I have been weaving and bobbing. I did my homework and researched the business.
Do you currently have any prospective contract offers?
Right now we’re shopping. We’ve been looking at potential deals. We’ll be dropping my EP in the next two months. It’s not any one particular label we’re going trying to go with right now. We’re looking for whoever has the best deal.
Once an artist signs to a record label, their image often changes to what the label feels would be more marketable. Should a deal be reached, how important is it that your image remains intact?
I don’t think artists really change, they just find other ways to express themselves. It’s not necessarily change. They just grow into the artist they dreamed of being. I’m definitely going to remain who I am. I’m not gonna become some kind of crazy female rapper.
What advice would you offer an aspiring artist right now?
Aspiring artists should keep grinding. Don’t let anyone tell you that you can’t do it. If you have the talent, a dream, and the drive, you have to chase it. Try not to look at the next person and what they’re doing. Concentrate on you. And make sure to always take time to give yourself credit for every success you’ve achieved. Don’t stop.
To get the latest information on Essence, follow her on Twitter: @EssenceRapDiva. Watch her new video, “Unorthodox” here.
