NBA Unveils Holiday Campaign, ‘Jingle Hoops Regifted,’ Featuring Star-Studded Cast

The NBA launched its new Christmas Day brand campaign, “Jingle Hoops Regifted,” an animated update of the league’s popular 2013 Jingle Hoops commercial. The campaign is now streaming on the NBA’s social media platforms and app. The animated spot begins with a nostalgic scene of five players shooting three-pointers in rhythm to the holiday classic…

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The Rise of Sports Betting Commercials During NBA Matches

Sports betting commercials have become a near-constant presence during NBA games. A recent analysis found that fans are exposed to gambling advertisements for up to 21 percent of sports broadcasts. This surge can be attributed to changing legal restrictions, rising ad budgets, and innovative marketing strategies. The Legal Shift Sparks Ad Expansion The 2018 Supreme…

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