Last night, the American Society of Composers, Authors and Publishers (ASCAP), the only U.S. performance rights organization (PRO) that operates as a not-for-profit, hosted its popular “On the Come Up” Showcase SXSW 2023 Edition, at Half Step in Austin, TX.
A massive electrical storm and torrential rain delayed the showcase for two hours, but the show went on and the performances did not disappoint. Hosted by DJ C. Devone, the event featured ten of the hottest hip-hop and R&B artists on the rise, and soon to be on playlists everywhere:
● 21 Harold
● Ashoka
● Badda TD
● evrYwhr
● Goon Des Garcons
● Jazzy
● Joe Lew
● Moxie Knox
● Rot Ken
● TK
“On the Come Up” is ASCAP’s annual platform, which spotlights emerging R&B and hip-hop artists, songwriters, and producers. The long-running showcase evolved as an ASCAP newsletter that helped introduce the music industry to chart-topping artists including Blxst, DaniLeigh, Miguel, Jessie Reyez, Fetty Wap, Tasha Cobbs Leonard, Tierra Whack, Jonathan McReynolds, Rico Nasty and many more.
(Photo Credit: Erik Philbrook/ASCAP)
