Becoming the Official Underwear Partner, SKIMS has unveiled a new campaign featuring renowned WNBA legend Candace Parker. Parker is joined by All-Stars Kelsey Plum and Skylar Wiggins, Connecticut Sun’s Dijon Carrington, and newly drafted Cameron Brink.
Timed to the highly anticipated tip-off of the 2024 WNBA season, the campaign proudly features this talented ensemble of women. For this campaign, the women are seen wearing SKIMS’ iconic Fits Everybody underwear collection, photographed by Hugh Wilson.
“I’m proud to launch this new WNBA campaign starring such an incredible cast of athletes. Championing women and women in sports is incredibly important to SKIMS,” stated Kim Kardashian, Co-Founder and Chief Creative Officer. “Our brand DNA is rooted in inclusivity, representation and women’s empowerment, which are values shared with the WNBA. We are honored to be the Official Underwear Partner of the league and look forward to continuing our work together throughout the season.”
WNBA legend and three-time WNBA champion, Candace Parker, who is also regarded as one of the best players of all time, shared her thoughts on being a part of this campaign. “I’m thrilled to be included in the first-ever SKIMS WNBA campaign alongside this amazing group of rising stars and all-stars. As I move onto this next chapter in my life, I hope to leave the game in a better place.”
As for the second overall draft pick, Cameron Brink, who landed a spot with the LA Sparks, fashion and style has always been a part of her persona off the court. “My fans know how much I love fashion. SKIMS has been an underwear staple in my wardrobe for years. I’m really grateful to be included in this lineup of players, especially with greats who I have looked up to for so long.”
“I’m so excited to represent SKIMS alongside such talented women. I love that SKIMS Fits Everybody is comfortable, without compromising style,” shared Kelsey Plum. While Skylar Diggins and Dijonai Carrington also chimed in with their reactions to the campaign.
“I love fashion, but more importantly it’s essential for me to feel comfortable in every facet of my life. As a mother of two with a very active career, SKIMS provides solutions for me that are seamless, stretchy and stylish!” – Skylar Diggins-Smith
The campaign also boasts Connecticut Sun’s Dijonai Carrington, who is coming off last season achieving career highs.
“I absolutely love SKIMS, and I’m thrilled to be part of this campaign. From post-game to travel days and beyond, SKIMS is the perfect brand for me. I love how lightweight and soft the Fits Everybody underwear is, and I’m obsessed with SKIMS for everyday wear.” – Dijonai Carrington
Since SKIMS’ NBA, WNBA and USA Basketball partnership announcement last fall, the brand has taken over the internet with its viral campaigns including SKIMS Mens Campaign featuring NBA star, Shai Gilgeous-Alexander and most recently the SKIMS March All-Stars campaign featuring leading college basketball players. This new campaign highlighting WNBA stars and legends underpins how SKIMS continues to own the locker room and beyond.
Visit: SKIMS x WNBA
