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The NBA launched its new Christmas Day brand campaign, “Jingle Hoops Regifted,” an animated update of the league’s popular 2013 Jingle Hoops commercial. The campaign is now streaming on the NBA’s social media platforms and app. The animated spot begins with a nostalgic scene of five players shooting three-pointers in rhythm to the holiday classic…
Sports betting commercials have become a near-constant presence during NBA games. A recent analysis found that fans are exposed to gambling advertisements for up to 21 percent of sports broadcasts. This surge can be attributed to changing legal restrictions, rising ad budgets, and innovative marketing strategies. The Legal Shift Sparks Ad Expansion The 2018 Supreme…
The NBA and Warner Bros. Discovery (WBD) have agreed to an 11-year extension of their media partnership, expanding global reach and enhancing content distribution. The deal resolves prior disputes and includes live game rights in international markets such as the Nordics, Poland, and Latin America. TNT Sports will continue producing Inside the NBA, which will…
The Los Angeles Lakers topped the Toronto Raptors 123-103, fueled by LeBron James’ 19-point, 10-rebound, and season-high 16-assist triple-double — his third of the season and 115th career. Austin Reaves added a team-high 27 points and six assists, helping the Lakers secure their sixth win of the season. For the Raptors, RJ Barrett managed 18…
Here are the top plays from the NBA’s opening week, where high-flying dunks, buzzer-beating shots, and jaw-dropping assists set the tone for a thrilling season. Fans were treated to standout performances and unforgettable moments from some of the league’s biggest stars and rising talents alike. From coast-to-coast runs to clutch three-pointers, here’s a look at…
The family of NBA Hall of Famer Dikembe Mutombo has expressed deep gratitude for the overwhelming love and condolences they have received following his passing. In a heartfelt statement, Mutombo’s family acknowledged the global outpouring of support after the death of the former basketball star, humanitarian, and philanthropist, who passed away after a prolonged battle…
NEW YORK (AP) — Video game publisher 2K has announced that several prominent commentators and announcers will join the NBA 2K25 lineup for the first time, promising to bring unprecedented depth and realism to the popular basketball simulation game. NBA Insider Shams Charania, known for breaking some of the biggest stories in basketball, will provide…
2K today unveiled a slate of new features and upgrades for “The W” in NBA 2K25 on PlayStation®5, Xbox Series X|S, and PC, alongside the release of the top WNBA player ratings, including historic highs for both veteran players and rookies. The latest edition of “The W” mode, known as The Pursuit of Greatness, invites…