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The National Basketball Players Association on Monday launched PLYRS UNTD, a new consumer-facing brand designed to turn the collective influence of NBA players into business opportunities, content, merchandise, licensing deals, and partnerships. The initiative replaces THINK450, the NBPA’s former business arm, and aims to help players build equity through a unified commercial platform. The launch…
The National Basketball Players Association issued a statement Sunday addressing two fatal shootings by federal agents in Minneapolis this month, declaring that “NBA players can no longer remain silent.” The union represents professional players in the National Basketball Association and said in the statement that the shootings have intensified calls for justice and civil liberties…
The NBA and the National Basketball Players Association announced today that they have reached agreement in principle on the start of the 2020-21 season, as well as adjustments to certain provisions of the current collective bargaining agreement impacted by the COVID-19 pandemic. The agreement is subject to a vote by the league’s Board of Governors….
NBPA Executive Director Michele Roberts and NBA Commissioner Adam Silver released the following joint statement yesterday: “We had a candid, impassioned and productive conversation yesterday between NBA players, coaches and team governors regarding next steps to further our collective efforts and actions in support of social justice and racial equality. Among others, the attendees included…
The National Basketball Association (NBA), National Basketball Players Association (NBPA) and 2K, a wholly-owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO) and publisher of the leading global basketball video game NBA 2K, announced a significant, multiyear global partnership extension. The agreement expands upon the success of NBA 2K, the top-rated and top-selling NBA video…
