Trill Burgers, a new smashburger concept from Bun B (Bernard Freeman/UGK), Andy Nguyen (Afters Ice Cream, Dough and Arrow) and siblings Patsy and Benson Vivares (Sticky’s Chicken), is launching in Houston.
The concept will feature a simple menu of thin, crispy-edged smashburgers, a concept that has been trending in California but has yet to hit the mainstream in Houston.
Trill Burgers will host its first pop up at Sticky’s Chicken (2311 Edwards St.) in August, with a string of pop-ups planned before the restaurant finds its first brick-and-mortar space.
This is Bun B’s first restaurant venture, and it pairs him with a West Coast foodie heavyweight in Nguyen — the “mash-up king in the food industry” (Food Network) who has developed 10 successful restaurant concepts in California.
“For years I’ve been fascinated with the culinary scene, trying to find the best entry point for me,” Bun B said on Instagram. “Today I can say I’ve found it. Join me in welcoming @trillburgers to the world! Follow us for more info on our next pop ups and watch as we take you on the burger ride of your life! Brick and mortar coming soon! @andythenguyen @bensonjohn @simplypatsy @nickscurfield let’s go!”
Nguyen is a partner in Sticky’s Chicken, a popular Houston food truck that opened a brick-and-mortar location in 2019. Bun B is a longtime supporter of Sticky’s, whose fans also include NFL star DeAndre Hopkins, NBA champion PJ Tucker and model/actress Karreuche Tran. The Vivares siblings will lead culinary operations for Trill Burgers.
“Coming out of the pandemic, we were brainstorming ghost kitchen and pop-up ideas with Andy, and he kept coming back to the concept of smashed burgers,” Patsy Vivares said. “Through our publicist and friend Nick Scurfield, we set up a meeting with Bun, and we all decided to partner together on this venture. I can’t believe it’s really happening!”
Follow @trillburgers for updates on the brand and its upcoming pop-ups.
