Sean “Diddy” Combs, CEO of Bad Boy Entertainment among other ventures, has just secured a major deal with the NBA for CIROC.
According to reports, Diddy and CIROC will not only create a series of public safety announcements to encourage responsible celebration, but also play a major role in promotional events including the All Star Games and NBA Playoffs.
The NBA will also work with CIROC to produce a series of public service announcements. The videos will feature NBA talent and will air across multiple media platforms throughout the season.
“I’ve been a fan of the NBA all my life and am excited to build a greater relationship for CIROC Vodka with this growing entertainment platform. Life is filled with moments of celebration and nothing brings people together in celebration quite like sports. With CIROC I hope to elevate these moments and help champion social responsibility among fans.”
Now that the league has tipped off an exciting new season, the makers of CIROC would like to remind fans around the world to celebrate responsibly. Whether you’re watching the game from inside your local arena, at home or at a favorite bar or restaurant – if you are drinking, be sure to designate a driver, call a cab or take public transportation to get home safely
