GRAMMY-nominated artist Doechii’s new music video for “DENIAL IS A RIVER” is a nostalgic and modern blend inspired by classic sitcoms like Family Matters. Directed by Carlos Acosta and James Mackel, the video’s release generated substantial excitement.
The high-energy production features cameos from a star-studded lineup, including Zack Fox, ScHoolboy Q, Rickey Thompson, Teezo Touchdown, Earl Sweatshirt, SiR, Baby Tate, and DJ Miss Milan. Its trailer, which mimics the iconic Family Matters title sequence with the theme song “As Days Go By,” dropped last week, sparking a flurry of social media reactions. Fans and artists alike, including SZA, GloRilla, Hayley Williams, and Willow Smith, praised the creative homage.
Doechii heightened the video’s release with two accompanying skits, “Doechii Slaps Brad Pitt” and “LA ROSA DE DOECHII,” showcasing her comedic flair. Comedy Central added to the buzz with a third skit, “Can I Hit THat,” featuring ScHoolboy Q.
Blending humor, nostalgia, and star power, “DENIAL IS A RIVER” solidifies Doechii’s status as a major player in modern music and pop culture.
