The National Basketball Association (NBA) will pay tribute to its largest international fanbase Feb. 19 to March 4 with its biggest ever Chinese New Year Celebration, ushering in the Year of the Goat with millions of fans in China, the U.S. and around the world.
The celebration will feature a record 56 live games broadcast and streamed in Greater China, showcasing 27 of the 30 NBA teams; the debut of “Surprise Door,” the first NBA Chinese New Year television spot, which embraces the diversity of the league’s fans; the unveiling of the first Chinese New Year uniforms; and the tip-off of the Chinese New Year Celebration Season of Giving initiative to support underprivileged communities in China.
“Chinese New Year is a time of joyful family reunion and provides an occasion for us to share in the festivities by delivering the excitement of the NBA right into the homes of our fans,” said NBA China CEO David Shoemaker. “We truly appreciate the support of our Chinese fans, and we are thrilled to tip off our NBA Chinese New Year Celebration Season of Giving by dedicating a new basketball court in Fujian Province.”
The NBA Chinese New Year Celebration will tip off with a star-studded television commercial featuring the Golden State Warriors’ Stephen Curry, the Houston Rockets’ James Harden, the Los Angeles Lakers’ Jeremy Lin and the Miami Heat’s Dwyane Wade paying a surprise visit to a Chinese family to share in the holiday festivities and watch an NBA game together.
“Surprise Door” – http://goo.gl/VoV2gR
The spot will air from Jan. 27 through March 5 across all of NBA China’s television and digital partners’ platforms, including NBA.com/China, mobile and social media assets. In the U.S. the spot will debut during the contest between the San Antonio Spurs and the Golden State Warriors on Friday, Feb. 20 (10:30 p.m. ET, ESPN).
