More proof that RadioShack is back – the neighborhood electronics convenience store announces the launch of NCREDIBLE, an exclusive line of products in collaboration with Chief Creative Officer Nick Cannon. The theme of the launch is “Turn Down the Violence, Turn Up the Sound” showcasing the essence of the brand – youth empowerment and community.
The NCREDIBLE 1 Bluetooth headphones are the first release and are rolling out in RadioShack’s more than 1,700 stores, dealers and online at www.RadioShack.com.
Future exclusives will include an expansive headphone line, signature DJ and music creation products and additional learning products to advance and foster creativity.
“We are launching NCREDIBLE today at RadioShack’s iconic neighborhood store in Harlem with special guests, the Harlem School of the Arts and LIFE Camp representing New York youth against violence, exemplifying our dedication to youth empowerment and embracing the neighborhoods we serve,” said Cannon, who became RadioShack’s Chief Creative Officer in December. “RadioShack has been a part of my life since I was a child and I’m thrilled to be working with the company to help develop even stronger relationships within the communities that we serve.”
The NCREDIBLE 1 Bluetooth headphones boast a modern sound, microphone, convenient on-ear controls for easy access to volume, play/pause, forward and backward, as well as call answer, end and reject functions. The headphones are available in a beautiful matte finish in both red and black, and includes an NCREDIBLE case and cable for $129.
“The NCREDIBLE brand represents fun and empowerment, and offers uncompromising performance and features,” said Michael Tatelman, RadioShack’s Chief Marketing Officer. “The NCREDIBLE 1 Bluetooth headphones are a perfect addition to the RadioShack assortment with awesome sound quality, high style and great value.”
In addition to co-creating RadioShack-exclusive NCREDIBLE products, Cannon will continue to help the company grow its educational and S.T.E.M. (science, technology, engineering and math) range as well as curating the in-store programming through music and events.
RadioShack continues to provide quality, accessibility and innovation to its shoppers through partnerships with brands including Auvio, Belkin, Linksys, SteelSeries and exclusive mobility partner Sprint, further reestablishing itself as the neighborhood electronics convenience store.
For more information on RadioShack including NCREDIBLE, visit your neighborhood RadioShack store or shop online at www.RadioShack.com.
