Rising rapper Rian Wyld has released a scathing diss track aimed at veteran producer Timbaland, accusing him of exploiting artificial intelligence and questionable business practices. The controversy centers on Timbaland’s recent involvement with BeatClub and his AI-driven music projects.
In the track, she directly challenges Timbaland’s mentorship approach, claiming the producer has taken advantage of emerging talent while promoting artificial intelligence at the expense of human artistry. Wyld, who also produces, positions herself as a defender of lyricists and songwriters critical of the growing reliance on AI in music.
The independent artist’s accusations focus on two main issues. First, she calls out BeatClub, Timbaland’s platform where aspiring artists pay for feedback from industry veterans. She argues that paid critiques must be transparent and should not be positioned as exclusive opportunities when the platform is widely accessible. Second, she targets Timbaland’s promotion of an AI rapper, suggesting that his support for synthetic music undermines the value of real creative voices.
Wyld’s music video strengthens her message. She appears wearing an Aaliyah T-shirt—pointing to Timbaland’s legendary collaborations—while calling out what she sees as disrespectful behavior. Wyld references a reported exchange where Timbaland allegedly called her “baby girl,” a term she found dismissive and inappropriate.
The diss track has sparked a lively debate on social media, with many supporting Wyld’s call for accountability in the music industry. Some users argue the issue highlights growing concerns about the use of AI and the need to protect spaces for genuine artistic development.
The timing of her criticism arrives as Timbaland faces increased attention over his AI ventures. Some critics claim he collected submissions from real artists before launching an AI record label and signing an AI artist. Timbaland has publicly denied using those submissions to train AI models and maintains his support for human musicians.
Wyld’s pointed critique taps into a broader conversation in hip-hop and the music industry about technology’s role in creative spaces. As AI continues to shape music production, artists like Wyld are pushing for transparency, fairness, and a reaffirmation of human creativity.
Timbaland has not responded publicly to Rian Wyld’s diss. For now, her track stands as the most visible challenge to his AI ambitions—and the discussion is far from over.
