In a saturated marketplace where women’s health is often overlooked or commercialized, Salt XO has emerged as a bold, disruptive force—placing integrity, natural ingredients, and community at the center of feminine care. Now, seven years since its humble launch with just $67 and a vision, Salt XO is commemorating its rise with a private anniversary event in Miami, Florida on April 19, 2025, titled Sacred Seven.
The Origin of a Movement
Founded in 2018 by Jhalesa Seymour, Salt XO was born out of a personal challenge experienced by millions of women: the lack of feminine hygiene products that truly support the body’s natural balance. While studying at the University of Central Florida, Seymour struggled with irritation caused by mainstream hygiene products loaded with synthetic chemicals. What began as a simple desire for relief became a mission to change the narrative around feminine care.
With no investors and only $67 to her name, Seymour began handcrafting soaps using clean, natural ingredients. What started in her college kitchen quickly grew into a thriving, mission-led brand that now stands at the forefront of the feminine wellness movement.
“I didn’t see products on the shelf that felt like they were made with me in mind,” said Seymour. “So I created one that was—and that honored women from the inside out.”
From Grassroots to Global
In just seven years, Salt XO has gone from a grassroots startup to a nationally recognized brand, thanks to its dedication to transparency, natural wellness, and real results. From its signature feminine washes to luxury body oils and scrubs, every Salt XO product is designed to work with the body, not against it.
But the heart of Salt XO isn’t just in its product lineup—it’s in its people. The SaltBaes community, made up of loyal customers, supporters, and advocates, has propelled the brand through social buzz, testimonials, and a shared commitment to holistic self-care.
Salt XO has redefined what it means to care for feminine health, building a brand that speaks to real women with real needs—and does so with intention, education, and empowerment.
The “Sacred Seven” Celebration
This weekend, Salt XO will host an exclusive anniversary experience in Miami to honor its evolution, growth, and the community that helped build it. Sacred Seven will be a moment of reflection, gratitude, and vision, spotlighting the impact the brand has made over the past seven years and the next phase of its legacy.
Press coverage will roll out throughout the week, with outlets across the beauty, wellness, and business sectors recognizing Salt XO’s role in pioneering a new standard for feminine hygiene.
Supporters are encouraged to join the celebration online by using the hashtag #SacredSeven and sharing personal stories of how Salt XO products have positively impacted their wellness journeys.
Looking Ahead: Purpose, Power, and Progress
While Sacred Seven marks a significant milestone, the future of Salt XO is even brighter. With new product innovations, community initiatives, and strategic partnerships on the horizon, Seymour and her team remain committed to their founding mission: providing clean, effective, and sacred care to women everywhere.
“Salt XO is more than a brand,” Seymour says. “It’s a movement. And we’re just getting started.”
