NBA Players Go Head-to-Head in First-Ever NBA 2K Players Tournament

2K, the National Basketball Association (NBA), and the National Basketball Players Association (NBPA) today announced the “NBA 2K Players Tournament,” an NBA 2K20 gameplay tournament between 16 current NBA players. Beginning Friday, April 3 on ESPN and ESPN2, players – including top seeds Kevin Durant of the Brooklyn Nets and Trae Young of the Atlanta…

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NBA, NBPA AND 2K Announce Long-term Partnership Expansion

The National Basketball Association (NBA), National Basketball Players Association (NBPA) and 2K, a wholly-owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO) and publisher of the leading global basketball video game NBA 2K, announced a significant, multiyear global partnership extension. The agreement expands upon the success of NBA 2K, the top-rated and top-selling NBA video…

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LeBron James Cover NBA 2K19 20th Anniversary

2K announced yesterday that NBA 2K will feature three-time NBA Champion, four-time NBA MVP and avid NBA 2K gamer LeBron James on the cover of the NBA 2K19 20th Anniversary Edition. The iconic cover features Akron’s favorite son alongside an artistic composition of words personally chosen by LeBron. Each phrase contains special meaning to James, including “Strive for Greatness,” “Driven,” and “Equality.” 2K today announced that NBA 2K will…

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Producer Pharrell Williams to Curate NBA 2k15 Soundtrack

The 2K Sports has now partnered with one of music’s most creative minds with the latest release of it’s most successful entertainment property, NBA 2k145. Yesterday, the video game company announced a new collaboration with internationally-renowned artist and producer Pharrell Williams to curate the most extensive and unique soundtrack compilation in NBA 2K franchise history…

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