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NBPA Launches PLYRS UNTD Brand, Debuts “Own the Game” Film at Cannes Lions

The National Basketball Players Association on Monday launched PLYRS UNTD, a new consumer-facing brand designed to turn the collective influence of NBA players into business opportunities, content, merchandise, licensing deals, and partnerships. The initiative replaces THINK450, the NBPA’s former business arm, and aims to help players build equity through a unified commercial platform. The launch…

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Kyrie Irving and ANTA Release “Garden State” KAI 1, Celebrating New Jersey Roots

Kyrie Irving and ANTA are set to release the ANTA KAI 1 “Garden State,” an exclusive sneaker paying tribute to Irving’s New Jersey roots. Known for his dynamic on-court performances, Irving often highlights his New Jersey heritage, stating, “I’m a kid from New Jersey.” The “Garden State” sneaker features a design inspired by New Jersey’s…

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