Higher Purpose Hub said it will partner with the Royalty Firm LLC, Estate of Sam Cooke, to launch the “Change Is” Initiative in Sam Cooke’s hometown on Nov. 20.
Nicole Cooke-Johnson, a granddaughter of Sam Cooke, will join residents for events centered on literacy, music, and community history.
“As we approach our tenth year at Higher Purpose Hub, it’s fitting to honor one of the world’s greatest voices for change right here where his story began,” Executive Director Dr. Tim Lampkin said. “Sam Cooke’s message still echoes across generations. This partnership bridges our cultural legacy with a forward vision for the Delta—where creativity, storytelling, and community power drive real progress.”
The day opens with a literacy program held with the Mississippi Book Festival. Elementary students will meet Cooke-Johnson and receive signed copies of “A Is for Change Gonna Come,” illustrated by Nikkolas Smith.
A public talk, “The Power of Music,” is set for 5 p.m. at the Carnegie Public Library. The Cooke Estate will follow with “Sip and Soul,” a gathering featuring artists and local leaders.
“It’s significant to return to my grandfather’s birthplace and connect his legacy with the next generation,” Cooke-Johnson said. “Through this initiative, we hope to remind young people that change begins within them and that their voices, just like his, can transform the world.”
Higher Purpose Hub said the partnership supports its BrighTEN the Delta campaign, which highlights community stories and economic opportunity.
