AspireTV, the network that celebrates and reflects Black culture and urban lifestyle, has struck a deal with Kin, creator of unscripted entertainment franchises that resonate with women ages 25 to 40, to bring three new series to the network this year.
The first show, Just Angela, debuting on Tuesday, March 30 at 9 p.m. ET, will provide fans of actress and entrepreneur Angela Simmons, daughter of rap pioneer Rev. Run and niece of Russell Simmons, an intimate look at her day-to-day life as a #girlboss. In addition, a recurring segment of the show will spotlight up and coming Black-owned businesses featured on the aspireMKTPLC (mktplc.aspire.tv).
The aspireMKTPLC is an online directory of Black-owned businesses where consumers can buy Black and shop with purpose. The second program is still in development. The two new shows follow on the heels of the January debut of another Kin series, Side by Side, which premiered on the network last month after it built up a fanbase of millions of viewers through YouTube, Facebook Watch, and Instagram.
“AspireTV is proud to partner with Kin and debut this new series featuring powerful and influential #girlboss Angela Simmons during Women’s History Month,” said Melissa Ingram, Senior Vice President, Multicultural Networks and Strategy, UP Entertainment. “To be able to use our platform to showcase a strong female entrepreneur like Angela while also promoting flourishing Black-owned businesses from the aspireMKTPLC in Just Angela, is truly incredible.”
Michael Wayne, CEO of Kin, said, “AspireTV is a perfect home for Kin’s programming. The network resonates with a diverse audience of millennials who truly appreciate shows like Just Angela and Side by Side. Our goal at Kin is to create successful unscripted entertainment franchises with multi-platform distribution. Through our partnership with AspireTV, our shows and talent can reach audiences no matter where they are watching.”
Angela Simmons is a multi-talented entrepreneur, philanthropist, and founder/CEO of her own skincare company Simmons Beauty and fitness program Built Not Bought. Fans know Angela Simmons not only as a successful businesswoman and beloved celebrity, but also as a doting supermom. But despite her family’s legacy, she’s faced her fair share of trials on the path to building her own empire. From Run’s House to Growing Up Hip Hop, Angela has always been an open book. But now, on her new show Just Angela, she’s inviting you to take a seat at the conference table for an intimate look at how she became a #girlboss.
Kin specializes in creating lifestyle franchises that are first brought to profitability on social channels like YouTube, Facebook Watch, and Instagram, before being brought to linear and streaming platforms. In addition to the Malika and Khadijah Haqq-led series Side by Side, which arrived on AspireTV last month, Kin has also been successful in bringing other hit social franchises like All Things Adrienne starring Adrienne Bailon Houghton and Heart of the Batter with Jordin Sparks to TV. Just Angela is a brand-new show, but similar to other talent in the Kin family, Angela Simmons has forged a strong bond with her audience through social platforms where her combined following is in the millions.
