Meet Evie Blanco, a prominent figure in the fields of journalism and public relations/marketing, renowned for her expertise in effective communication. She is a sought-after authority in the music industry.
Who is Evie Blanco, and what role have you played in the world of hip-hop journalism?
Evie Blanco is an ‘OG’ (laughing)! Nah, seriously; I’m a journalist specializing in hip-hop, and topics that resonate with my interests and values. I hail from the Mecca of hip-hop and was raised in a time when highlighting new music and championing up-and-coming talent were highly regarded facets of this field. That’s what I pursued back then, and it’s the path I’m eager to retrace now. I’m just a woman who isn’t content with regurgitating stuff other blogs post.
Could you describe your contributions to the hip-hop industry as a journalist?
My initial contributions to this culture stemmed from a deep-rooted love and a real hype for being a part of something I’ve adored since I could comprehend its essence. I started my career at a publication I had always aspired to be a part of. I showed love and support to various artists, both emerging and well-established, and made significant contributions by writing featured articles and reviews on the music I genuinely thought was dope.
What distinguishes Evie Blanco as a notable figure in hip-hop public relations and marketing?
I approach music from a unique perspective. Prior to even considering this career, I was a rapper and a struggling artist myself. This firsthand experience gave me insights into my own past mistakes and a deep understanding of today’s music scene. When I listen to my clients’ music, I listen as a fan, an executive, an artist, and an investor, all rolled into one. This diverse viewpoint lets me create a rounded and all-inclusive strategy.
What publications or media outlets have you been associated with in your career as a hip-hop journalist?
I’ve contributed to numerous music outlets. It all began at The Source Magazine, followed by my contributions to Respect Mag, Karen Civil’s blog, The Rapfest, AboveAverageHipHop, ItsBizkit, my personal blog at SYLMedia.com, and recently, my work with Blavity.
In what ways have you promoted hip-hop artists and events through your expertise in public relations and marketing?
I have extensive experience promoting hip-hop artists and brands through various public relations and marketing channels, such as writing intriguing press releases, securing media coverage in major outlets, coordinating strategic social media campaigns, and executing successful YouTube video advertising campaigns, Spotify playlist pitching, and radio interviews, among other things. I’ve also leveraged my network of industry contacts to connect artists with opportunities, facilitated collaborations, and created tailored marketing strategies to enhance their visibility and reach.
How do you stay current with the ever-evolving landscape of hip-hop culture and trends?
I stay current because I refuse to become the complaining old head, LOL! In all seriousness, hip-hop is constantly changing, and it’s essential to embrace the new generation of artists. While not every artist resonates with my personal taste, and the golden era holds a special place in my heart, I stay tuned in to the latest trends and emerging talent because it’s honestly necessary in hip-hop.
What strategies do you employ to build and maintain relationships with hip-hop artists and industry professionals?
Honestly, it’s not about having a strategy for me; it’s about staying true, being a genuinely good person, extending my resources to those who’ve got my back, and giving my wholehearted support to anyone I mutually connect with!
What challenges have you encountered in your career, and how have you overcome them in the context of hip-hop journalism and PR?
Challenges exist in every career, and the hip-hop industry certainly has its share. While the list is extensive, I wouldn’t want to discourage anyone from pursuing a career in hip-hop. However, I do want to offer this bit of advice: avoid overextending yourself. The prevailing “Grind Culture” can definitely make you think you have to be on the clock 24/7, but you don’t. Be proactive, show kindness to yourself, and maintain genuine connections with others.
What distinctive points of view or outlooks do you provide for your clients?
I prioritize every artist’s unique identity, sound, and vision, ensuring that their individuality shines through in their music and branding. To reach and engage with fans, my outlook calls for inventive and creative marketing techniques, including digital platforms, social media, and modern technology. The digital era changed the game. Things are very different from coppin’ CDs at Best Buy and Virgin Megastore, so I offer advice on how to use streaming services, playlist placements, and data analytics to increase visibility and profit.
How do you adapt your communication style and strategies when working with different hip-hop artists and personalities?
I tailor my communication style and strategies by first actively listening to each client. Before offering any type of advice or suggesting a plan of action, I try to get a feel for what they’re attempting to achieve and how I can help them make that happen. Considering the fact that every artist is different, I feel that it’s safe to say that no single tactic will guarantee success in this continually shifting field.
What is the significance of social media in your hip-hop PR and marketing approach?
In today’s music industry, using social media to promote artists’ music and brands is crucial. You get direct engagement, a reach that spans the globe, real-time feedback, a chance to display your content, data analytics, collaborations, brand building, and more. Everyone is on social media, so why not use it for promo?
How has your work contributed to the promotion of diversity and inclusion within the hip-hop industry?
I’ve made significant contributions to promoting diversity and inclusion within the hip-hop industry in mad ways. I’ve actively looked for chances to support and encourage artists from various backgrounds. I’ve featured, interviewed, and promoted emerging hip-hop artists from marginalized groups to highlight their skills. I’ve worked with various content creators, producers, and industry experts to build an inclusive, cross-cultural network. Even in my recent career in travel journalism, I’ve consistently found ways to spotlight hip-hop culture, bridging the gap between my passions.
Can you discuss any upcoming projects or initiatives that you are currently involved in?
I’ve got several exciting projects in the pipeline, but I’ll keep the details under wraps until they come to fruition. Just be sure to stay tuned in!
Be’n Original
