Urban Magazine is a media outlet covering entertainment, fashion, and sports as they relate to urban culture. We don't just write about it, we live it.
A new study has named October’s Very Own, the streetwear brand founded by Drake, as the most sustainable celebrity clothing label, with 73.8% of its products made from natural materials. The research, conducted by sustainable print-on-demand provider NovaTomato, analyzed the product materials of popular celebrity fashion brands to determine their environmental impact. Coming in second…
Clothing and lifestyle brand October’s Very Own (OVO), co-founded by Drake, has announced it will stop using real animal fur in its products. The decision comes after advocacy group PETA and its supporters sent over 100,000 emails urging the company to ban fur from rabbits, coyotes, and other animals. In response to OVO’s decision, PETA…
Critically lauded Toronto R&B duo dvsn and multiple GRAMMY Award-nominated hitmaker Ty Dolla $ign share their romantic, nostalgic new single “Memories.” The rich, nocturnal track arrives along with the release date for the artists’ collaborative LP, Cheers to the Best Memories, which is due out this Friday, August 20 on OVO Sound.
The impact PARTYNEXTDOOR has made on R&B can be traced back to music that was never officially released and today, PND shares PARTYPACK on OVO Sound, a rare bundle of PND classics that define an era. The 7-track collection of songs, dating back to 2015 with guest features from Quavo, Lil Yachty, Murda Beatz and…
Watch OVO member Roy Woods’ new video “2 Me” today from his recent project Dem Times. The stunning Dragan Andic-directed video extends the visual narrative around Dem Times, which Roy has been building up over the previous weeks that includes compelling visuals for “Cool J” and “I Feel It.”
PARTYNEXTDOOR returns to the spotlight with his feverishly anticipated fourth album, PARTYMOBILE, via OVO Sound, featuring the blockbuster single “Believe It,” an uplifting and empowering anthem by PND and global pop icon Rihanna. The project that all features the likes of Drake and Bad Bunny, marks the first full-length album from the Toronto native in…
Jamaican dancehall icon Popcaan releases his first mixtape Vanquish via Unruly / OVO Sound since he announced his signing to OVO. Fueled by his infectious energy and scorching dance floor anthems, the 10-track project includes Popcaan’s previously released feel-good love song “Promise.”
OVO Sound has released a new soundtrack titled Top Boy – A Selection of Music Inspired by the Series in conjunction with the Season 3 premiere of the popular U.K. based show on Netflix. The album features 17 tracks of new and original music from some of the most important artists in the U.K. including…