Now a senior at Sierra Canyon, a high school basketball powerhouse, Bronny James has inked another major deal – this time with Beats By Dre! The partnership was announced earlier this week with an ad titled “The Legacy Continues.” In the video, Bronny co-stars with his dad, LeBron, as they play the game they both love. The scenes cut between father and son, as they are seen wearing signature wireless Beats headphones – the Beats Fit Pro, and Beats Studio Buds.
In various reports, it’s been said that this was a “deal in the making” for quite some time now, and it has finally come to fruition. The partnership solidifies Bronny as an official Beats “brand ambassador” who will be “featured in future campaigns and model custom products.”
This news also comes just days after Bronny signed a deal with NIKE! The rising basketball star is surely carrying on the family legacy as he forges his own path. If you recall, Lebron signed with NIKE back in 2003 as he was heading into his first NBA season! He would later sign a lifetime deal in 2015 – totaling $1 billion!
