In a time when a single voice can spark significant change, Tomeka B Holyfield stands out as a powerful source of inspiration, entrepreneurship, and philanthropy. With over two decades of experience, she has made her mark as a motivational speaker, entrepreneur, and best-selling author, captivating audiences with her empowering messages and innovative projects.
At the core of Holyfield’s achievements is the HAG-Helpppp Agency Group, a diverse conglomerate that reflects her multifaceted career. As founder and CEO, she has strategically built the group to include a production company, a branding and public relations agency, a solutions service and government contracting firm, and a non-profit foundation. This extensive portfolio highlights her entrepreneurial skill and commitment to making a meaningful impact across various fields.
The founding of The Helpppp Agency/HelppppMEDIA in 2006 was a pivotal moment in her career. Her company has played a key role in producing iconic events during major cultural and sporting occasions, such as the NBA All-Star Weekend, Grammy, Oscar, MLB All-Star, and MLS All-Star weeks. These productions showcase Holyfield’s creativity and her talent for crafting unforgettable experiences that resonate with a broad audience.
One of her most significant accomplishments is the production of the All-Star Gospel Celebration during the NBA All-Star Weekend. This year, themed “A Love Letter to the Bay,” the 18th Annual All-Star Gospel Celebration (ASGC) kicks off NBA All-Star weekend in collaboration with Visit Berkeley and Live Free USA. Mark your calendars for Valentine’s Day, Friday, February 14, 2025, from 8 to 10 PM at Ciel Creative Space, located at 2611 8th Street, Berkeley, CA 94710.
Recognized as the premiere gospel event during NBA All-Star weekend, the ASGC is set to be the talk of the town! Co-hosted by former NBA Lakers player Maurice “MO” Evans and NBWA-National Basketball Wives Association member/author Dru Evans, this highly anticipated production has become a cherished tradition that beautifully intersects entertainment and inspiration.
This year’s event promises an incredible lineup of performers, including:
- Comedian J-Red, known for his clean comedy and hosting a live show on Los Angeles’ #1 Radio Station, 102.3 KJLH.
- Ariel Fitz-Patrick, an internationally acclaimed Motown Gospel artist and songwriter with a social media following of over 4 million.
- MAJOR., a platinum-selling, GRAMMY®-nominated soul singer recognized for his top-five Billboard charting ballad, “Why I Love You.”
- Angella Christie, the world’s first female internationally acclaimed Gospel saxophonist.
- Miles Minnick, a Bay Area native and NBA 2K25 featured hip-hop artist known for his powerful messages and dynamic performances.
- Lena Byrd Miles, a Stellar Award winner and Billboard #1 artist, celebrated as the darling of the Bay Area.
In addition to the stellar performances, the 2025 Slam Dunk Honorees include:
- Gary Payton, NBA Hall of Famer, 9X All-Star, NBA Champion: 2025 Slam Dunk Off-the-Court Award.
- Kevon Looney, 3X NBA Champion: 2025 Slam Dunk Game Changer Award.
- Elvin Hayes, NBA Legend: 2025 Slam Dunk Living Legend Award, part of the Top 50 & Top 75 NBA Players.
- Ay’Anna Moody, Senior Director of Social Impact at the Warriors Foundation: 2025 Slam Dunk Community Service Award.
Also recognize is the Bay’s Hometown Heroes for their invaluable contributions to the community:
- Pastor Mike McBride of Live Free USA
- Taylor Jay of Taylor Jay Collections
- Steve Hagler of LearnUP
As we look forward to the 18th Annual All-Star Gospel Celebration, Tomeka B. Holyfield’s legacy of empowerment and philanthropy reminds us all of the transformative power of community and inspiration.
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