New York City, NY – G-SHOCK, the tough and tech-savvy watch brand, marked its 40th anniversary with a spectacular press conference and concert featuring the international sensation J Balvin. The event, held on Thursday, November 9th, in the heart of New York City, showcased G-SHOCK’s dedication to style, innovation, and global culture.
G-SHOCK celebrated 40 years in watch design and technology. The press conference featured speakers, Kikuo Ibe and other key figures from G-SHOCK, along with special guests Ariel Adams and Joe Staley.
Kikuo Ibe shared insights into the brand’s history and commitment to toughness and innovation. G-SHOCK also revealed Dream Project #2, a luxurious, AI-designed timepiece to be auctioned at PHILLIPS on December 9th and 10th. The watch pays tribute to G-SHOCK’s heritage, integrating the latest in watchmaking technology.
After the press conference, G-SHOCK fans, including Ja Rule, Jojo Simmons, Alexandra Richards, and others, enjoyed a lively concert by J Balvin. The global music sensation expressed his excitement for G-SHOCK’s 40th anniversary, making the night unforgettable with his hits and a visually stunning performance.
The celebration not only showcased G-SHOCK’s commitment to pushing boundaries but also highlighted its connection with a global community that appreciates toughness and innovation. As G-SHOCK looks back on four decades of fashion and technology, the 40th-anniversary celebration marks the beginning of an exciting new chapter for the brand.
For those curious about the G-SHOCK brand, visit gshock.casio.com/us.
