Hartbeat, the global, multi-platform media company creating entertainment at the intersection of comedy and culture, today announced the return of the biggest sports talk show, Cold as Balls. Produced with OBB Pictures, season 7 will premiere on Tuesday, November 29th on LOL! Network.
Season seven will bring us back to the locker room with deeper conversations that will lead to jaw-dropping revelations from the biggest names and personalities in sports. As always, host Kevin Hart will deliver the chilling, hard-hitting questions that have catapulted Cold as Balls to over 1.3B views, helping fans get to know their favorite athletes better.
“Seeing Cold as Balls grow over the past six seasons has been so rewarding, and I can’t wait for fans to see what’s to come in Season 7,” says Kevin Hart. “This season you can expect outrageous stories and even more laughs while I deep dive into the lives of some of the greatest guests I’ve had the pleasure of icing with yet.”
“Building this show with Kevin to reach more than a billion people for the better half of a decade has been nothing short of an incredible and humbling experience,” said Michael D. Ratner, founder & CEO of OBB Media. “We’re so proud to launch season seven; with each new season our audience grows and their support for the series never ceases to amaze me. We’re very grateful to the fans for their continued support.”
The new season kicks off on Tuesday, November 29th with NBA Champion and 8x All-Star Dwight Howard. Additional guests this season include 11x NBA All-Star Allen Iverson, Los Angeles Chargers Running Back Austin Ekeler, Los Angeles Clippers point guard John Wall, Las Vegas Aces star and WNBA champion Kelsey Plum, and Los Angeles Lakers guard Patrick Beverley.
Old Spice, with its long history of helping men navigate the seas of manhood, returns for a seventh season as presenting sponsor. The quintessential men’s grooming brand, bringing its commitment to eliminating sweat in all forms, is once again partnering with Hart and Hartbeat for another ice-cold, electrifying season.
“Old Spice is excited to hop in the tub again with Kevin and Season 7,” said Matt Krehbiel, Old Spice vice president at Procter & Gamble. “Over the past six seasons, we’ve forged a fantastic relationship that continues to bring more icy humor with our favorite athletes along with more ridiculously long lasting Old Spice products.”
