In anticipation of the San Francisco 49ers’ playoff campaign, Bay Area artists Saweetie and P-Lo are set to unveil their latest track, “Do It For The Bay,” crafted in collaboration with the San Francisco 49ers. The partnership reflects the 49ers’ pride in aligning with local talents whose fame extends nationally while maintaining strong ties to their community.
Allie Dicken, Senior Director of Brand Marketing for the San Francisco 49ers, expressed gratitude to the iconic Bay Area artists and 49ers Faithful, Saweetie and P-Lo, for creating a song that celebrates the team and provides The Faithful with a fresh anthem for their gameday playlists. Dicken emphasized the team’s fortune in being situated in a region abundant with talent, diversity, and innovation. The collaboration with Saweetie and P-Lo is seen as an exciting opportunity to encapsulate these values in a new anthem for The Bay.
Saweetie, hailing from Santa Clara and a Grammy-nominated artist, conveyed her excitement about sharing the new 49ers single designed to energize the team and The Faithful for the playoffs run. She expressed gratitude to the 49ers organization for the opportunity and acknowledged P-Lo for his contribution. The collaboration aimed to produce a Bay-triotic anthem, capturing the essence of the Bay Area’s values, as described by P-Lo.
