YouTube has announced that it is expanding its YouTube Shorts beta to the U.S. starting.
Originally launched in India last September, YouTube Shorts is a short-form video experience for anyone who wants to create short, catchy videos using nothing but their mobile phones.
The introduction of Shorts provides artists with the opportunity to find and grow an entirely new, short-form focused audience on YouTube and gives fans more ways for creative expression and discovery.
With over 2 billion monthly users, YouTube’s label and publishing partners see the massive potential in Shorts for artists to expand their audience reach and engage directly with their global fanbases. I’ve shared more on what the industry is saying below (all quotes are available for attribution).
Also, here is the full blog post with details on today’s Shorts roll-out in the US and additionally, wanted to highlight a couple fun examples of Shorts from some US creators.
