Repeat after me: “Practice makes permanent.”
Pro Reps is a basketball-inspired consulting company whose sole mission is to motivate all people, especially the youth, to be GREAT. Founder, Laurence “LJ” Jolicoeur, developed a love for the game of basketball early in life. Over the years, not only did his passion grow but so did his skillset and mindset for the game. He spent many years honing in on the skills that would later lead to much success.
“It’s the game that developed me and helped me become who i am.” – LJ
Attending Holy Cross for high school, LJ played for one of the top high school leagues, the CHSAA, in the country. Finding much success in high school, he went on to play for Manhattan College where he was offered a Division I scholarship. He would also go on to earn his undergrad degree in ‘Exercise Science.’
From there he would complete a post-grad year at the University of Maryland of Baltimore County and then play professional basketball overseas in Italy.
The birth of LJ’s company, Pro Reps, was the fusion of his love for the game, his passion to give back to the game, and to prepare the next generation of basketball players. LJ uses his professional experiences, and his overall knowledge of basketball, to train aspiring athletes and players, alike, to become better – with an emphasis on “repetition” or “reps.”
The dictionary defines “repetition” as “the action of repeating something” or the “recurrence of an action.” In the case of Pro Reps, the idea that LJ’s company is built upon is that the repetition of movements (especially in basketball) through drills, plays and exercise, lays the foundation for a basketball player who is developing, perfecting, or refining their skills.
As my basketball coach used to say, “We’re going to get these reps in today!” And it’s amazing how this same concept or motto can be applied to everyday life to this day. We all want to be an expert or professional at something, and the only way to do so is to continually practice and apply our skills – repetitively.
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Learn more about Pro Reps Performance & book private or group training, clinics, and other various programs today.
