Beyoncé Knowles-Carter, the 32-time Grammy award winner, has ventured into the spirits industry with a new whisky that aims to set a higher standard in the celebrity-branded alcohol market.
Named SirDavis, the Japanese-style inspired whisky is a collaboration between Beyoncé and Moët Hennessy, characterized not just by a famous name on a label, but as a meticulously crafted work of art.
Cameron George, global head of advocacy and blender for SirDavis, emphasized Beyoncé’s deep involvement in every aspect of the whisky’s creation, from design to flavor profile.
“Beyoncé has always felt a calling to whisky, which she expressed in the first meeting with us to develop SirDavis,” said George, reflecting on their initial discussions at Beyoncé’s Los Angeles home two years ago. “Whisky is in her DNA. She used the word ‘kismet.'”
The whisky’s name, SirDavis, pays tribute to Beyoncé’s great-grandfather, Davis Hogue, who operated as a moonshiner during Prohibition. George shared that Beyoncé’s father first heard Hogue referred to as “Sir” during a visit to his distillery, an experience that resonated deeply with the Knowles-Carter family.
Unlike many celebrity-endorsed spirits, SirDavis is positioned as a labor of love and craftsmanship, with Beyoncé’s personal touch evident throughout. This includes intricate details of the bottle’s design, both inside and out.
Speaking at a media preview hosted at Moët Hennessy’s New York City offices in July, George underscored the dedication and artistry embedded in SirDavis. The whisky is poised to redefine expectations in the spirits industry, blending tradition with Beyoncé Knowles-Carter’s unique vision and heritage.
For further information and availability, enthusiasts are encouraged to visit SirDavis’s official website and select retailers nationwide.
