Public relations expert Jovana Jenkins of Storm PR Agency shares insights on media strategy, brand management, and the evolving role of communication in shaping public perception in today’s world.
What motivated you to pursue a career in public relations, and how did you get your start in the industry?
I’ve always known the entertainment industry was where I belonged. It runs in my blood—my uncle was a songwriter with credits to George Clinton, and my third cousin was the legendary Count Basie. I began my journey in front of the camera, aspiring to be an on-air media personality and hosting a talk show on a local access channel and college radio while in undergraduate school. But over time, I discovered a deeper passion for shaping narratives behind the scenes. That shift led me to public relations while in graduate school, where I found my calling—advocating for brands, talent, and stories that deserve to be seen and heard.
What inspired the creation of Storm PR Agency, and how has the agency evolved since its founding?
Storm PR Agency was born out of a desire to create a space where culture, community, and creativity intersected. I saw a gap in the market for PR that not only had a pulse on entertainment but also genuinely understood and uplifted underrepresented voices. Since launching in 2011, I’ve grown from a boutique agency that’s led national campaigns for major brands and helped shape the public image of artists, influencers, and public figures.
How does your agency differ from other public relations firms?
I pride myself in being culturally in tune, community-minded, and relationship-driven. At Storm PR Agency, I don’t just pitch stories—I build movements and I bring a blend of corporate polish and grassroots authenticity that resonates in both conference rooms and neighborhoods.
Can you describe a campaign you worked on that significantly boosted a clientís public image or reach?
I’ve worked on several campaigns that I’m incredibly proud of, many of which have had a significant impact on elevating my clients’ public image. However, one moment early in my career stands out as truly pivotal. Back in 2014, I was representing an emerging magazine and managed to secure two cover stories featuring the hosts of a major BET show at the time. What made it even more special was that BET approached me directly to do a cross-collaboration during BET Awards weekend, including a live cover reveal.
That moment created a wave of momentum—major artist reps began reaching out to have their talent featured, and it opened doors to more clients and partnerships for me. While it was over a decade ago, it remains one of the most defining moments of my career because it gave me the kind of visibility and credibility that can’t be duplicated.
What strategies do you use to manage crisis communications for high-profile clients?
Crisis management starts long before a crisis happens. We ensure our clients are media trained and have clear messaging in place. Ensuring clients are media trained and have clear messaging in place. When a situation arises, we prioritize speed, transparency, and empathy. It’s important to take control of the narrative quickly while protecting the client’s integrity.
How do you approach building and maintaining media relationships in todayís fast-paced news environment?
Relationships are everything in this industry. I make it a point to stay in touch with journalists, producers, and editors—not just when I need something. Whether it’s sharing a timely story, congratulating them on a new role, or simply checking in, I nurture these relationships with authenticity. In a digital-first era, a personal touch still goes a long way.
How has social media changed the role of a publicist and influenced Storm PR Agencyís strategy?
Social media has redefined how stories are told and who tells them. As publicists, we’ve had to adapt by integrating social media strategy into every campaign. At Storm PR Agency, we now think cross-platform by default—crafting stories that translate not just to traditional media but to Instagram, TikTok, YouTube, and beyond. It’s also opened doors for more direct brand-to-consumer engagement, which is a game-changer.
What roles do research and data play in developing client campaigns?
Research and data are foundational. Before I beginning pitching anything, I dive deep into audience behavior, competitive landscape, media trends, and cultural touchpoints. It ensures that campaigns are timely, relevant, and impactful.
How does Storm PR Agency support emerging talent or startups trying to break into competitive markets?
I’ve always loved working with emerging voices. Whether it’s offering scaled PR services, or providing mentorship, I’ve always been intentional about helping the next generation get their foot in the door. I understand what it’s like to start from the ground up, so I approach every partnership with care, creativity, and hustle.
What are your goals for the future of Storm PR Agency, both in terms of growth and impact on the industry?
My vision for the future of Storm PR Agency is centered on intentional growth and meaningful impact. I want to expand our reach by taking on more diverse and dynamic clients, while continuing to tell authentic stories that resonate across industries. Beyond that, I’d love to further position Storm PR Agency as a trusted agency for both legacy brands and emerging talent—especially those who may not always have access to high-level representation. I want to explore more creative campaigns that sit at the intersection of entertainment, lifestyle, and community impact. Ultimately, I want Storm PR Agency to be known not just for results, but for how we lead with purpose and integrity in everything we do.
