In a city built on ambition, heritage, and hustle, a new chapter in real estate is unfolding—one defined by elegance, empowerment, and intention. At the center of this bold transformation stand two women: Keianna Williams and Ebony Austin, founders of Luxelle Brokerage, Atlanta’s newest real estate firm—and one that’s already redefining what luxury and legacy mean in the modern South.
Officially launched in April 2025, Luxelle Brokerage isn’t just another name on a business card—it’s a movement. A statement. A promise. With its headquarters nestled in North Atlanta at 8735 Dunwoody Place, the firm will celebrate its grand opening in Buckhead this June, ushering in a fresh, feminine, and unapologetically luxe approach to real estate.
“This isn’t just about real estate—it’s about what homeownership represents,” says Keianna Williams, a seasoned broker with 19 years of industry experience. “It represents stability. It represents generational wealth. It represents freedom. That’s what we’re offering—more than homes, we’re offering a path to legacy.”
Luxury Reimagined
From the first glance at the name—Luxelle, a blend of “luxury” and the French feminine “elle”—the vision is clear. The firm merges high-end real estate expertise with grace, cultural awareness, and intentionality. But unlike many luxury brokerages that feel exclusive in the wrong ways, Luxelle is positioning itself differently: luxury real estate that’s both aspirational and inclusive.
For Williams and Austin, their mission is crystal clear: to help families—especially those historically locked out of the wealth-building process—own, invest, and understand the power of real estate.
“Luxury isn’t about square footage or zip codes—it’s about experience, access, and representation,” explains Ebony Austin, who brings a dynamic legacy of entrepreneurship and real estate savvy to the table. “We want to make luxury real estate feel like home, not a barrier.”
Meet the Visionaries
The powerhouse pairing behind Luxelle is nothing short of magnetic.
An Atlanta native, certified lifestyle coach, and mother of twins Amare and Aubri, Keianna Williams is the heartbeat of this brokerage. With nearly two decades of experience guiding clients through residential, commercial, and investment transactions, her approach is one of strategy, mentorship, and soul. She’s known not only for her results—but for the trust she builds along the way.
To know Ebony Austin is to know vision. As the force behind Nouveau Hospitality Group—home to beloved restaurants like Nouveau Bar & Grill in College Park and Jonesboro, and the soon-to-launch Nouveau Noir in Dallas—Ebony has made her mark in hospitality, philanthropy, and now real estate. What some may not know is that she has also been a real estate investor for over 14 years, building an impressive multi-state portfolio that spans residential developments, commercial holdings, and short-term rentals.
But beyond the balance sheets, Austin is all heart. With over $1 million personally invested into HBCU scholarships and housing initiatives, she’s walking the walk when it comes to legacy-building and lifting others as she climbs.
“Keianna and I aren’t just business partners—we’re aligned in purpose,” says Austin. “We’re creating something that we didn’t always see growing up—Black women at the helm of something refined, respected, and rooted in impact.”
Setting a New Standard in Realty
With plans for agent recruitment already underway, Luxelle is calling on a new generation of professionals to join its mission. The brokerage is equally focused on expanding its reach through community education, mentorship, and workshops that demystify the homebuying and investment process—especially for underserved populations.
And their ambition doesn’t stop in Georgia.
“Atlanta is home,” says Williams. “But Luxelle is a national vision. We’re building the infrastructure now to take this across markets—from Miami to Dallas to D.C. We see a future where this becomes the standard—not the exception.”
What’s Next for Luxelle?
- Grand Opening: June 2025, Buckhead
- Agent Recruitment: Ongoing throughout May
- Vision: Multi-state expansion, increased community investment, and a national network of empowered agents and homeowners
In a time when authenticity matters more than ever, Luxelle Brokerage stands as a refreshing reminder of what’s possible when women lead with purpose, power, and poise. It’s more than a business—it’s a beacon.
Whether you’re a first-time homebuyer, a seasoned investor, or an aspiring agent ready to learn under the leadership of two proven titans, one thing is certain: Luxelle isn’t just building homes. They’re building futures.
For More Information:
Website: www.luxellebrokage.com
